Challenge

The client needed rapid and reliable insights into the logistics sector across Malaysia, Thailand, and Indonesia. They lacked local presence and needed actionable intelligence to determine product-market fit and identify high-potential customer segments.

Solution

TeamK's Horizon Market Strategies division assembled a cross-functional research team to perform industry analysis, stakeholder mapping, and competitive benchmarking. We conducted expert interviews, evaluated digital behavior of potential users, and created go-to-market playbooks tailored to each country.

Outcome

• 1
  The client launched pilot operations in Thailand and Malaysia with confidence.
• 2
  Landed two enterprise contracts within 90 days of launch.
• 3
  Used our research deliverables in investor pitches, helping them raise a $4M seed round.

Challenge

The client was losing ground in India and Southeast Asia and lacked clarity on how local competitors were reshaping their offerings post-pandemic. They needed clear insight into evolving content strategies, learner preferences, and pricing models.

Solution

Through Horizon Market Strategies, TeamK delivered a comprehensive competitor intelligence study covering 10 local platforms. Our approach included pricing trackers, social media sentiment analysis, user feedback mining, and UX benchmarking.

Outcome

• 1
  Led to a new microlearning product line that drove a 30% increase in user engagement.
• 2
  Informed strategic decisions that cut churn by 20% in target markets.
• 3
  Client extended engagement for rolling competitive monitoring across four regions.

Challenge

The client's HR team was overburdened with manual tasks, such as employee onboarding, payroll processing, leave management, and compliance reporting. With a growing workforce, they needed an AI-driven HR automation solution to improve efficiency and reduce costs.

Solution

The client wanted to understand how doctors and diagnostic labs in Tier 2 and Tier 3 Indian cities perceived AI-based diagnostic solutions. Budget constraints and lack of on-ground access were key obstacles.

Outcome

• 1
  Helped the client reposition its product messaging to focus on doctor enablement rather than tech superiority.
• 2
  Achieved pilot onboarding in 4 new cities within three months.
• 3
  Internal product team used the findings to simplify UX and remove key friction points.